Importance of High-Quality Photography and Videography

Drone Photography • July 1, 2018

It is said that a picture paints a thousand words while a video shows a thousand pictures, but wait, does the quality of the picture affect the “words” delivered? Or, does the quality of photography affect the “pictures” shown? Without going further, I will answer this question, never trade the quality of the pictures and/ or videos just because you’re offered cheap services.

For most people, hiring a professional photographer or videographer has been considered expensive. With the advance of smartphones that produce high-resolution photos, we are swayed to believe that the era of professional photographers and videographers is long gone. It is important to focus past the expensive camera of the photographer and cast that focus on the skills that make ‘awesome’ version of you or the subject in context. On top of this, there are several other reasons as to why one should opt for high-quality photography and videography.

High-quality photos and videos are engaging

Just like people judge you based on the dressing code, people will judge your message based on the quality of the media used to convey it, in this case, the photos and videos. The higher the quality of the image the more people will spend time scrutinizing it. People are likely to click on images that capture their attention based on their quality. The same aspect applies to videos. When the quality is low the chances that people will watch the entire video to the end is minimal. Be assured that the more you invest in high-quality photos and videos the higher the target audience will stay engaged.

High-quality photographs and videos increase comprehension of the intended message.

There is nothing as bad as conveying the wrong message. While videos and images are known to be effective in visually communicating ideas to a target audience, they can be a source of controversy and misinterpretation. High-quality photography and videography have a good balance of features such as color, resolution, scale, and background settings that effectively impart the rational and the emotional aspect of the message. Let’s face it, there is no one who would waste his/ her time watching a poor quality video. Personally, what I consider first when deciding to click on a particular image/video is its quality. I speed-read through low-quality images. Often, I close low-quality videos within the initial 3-5 seconds. I believe I am not alone on this, there are many of us who use quality as a determining factor. At the end of the day, the intended message does not reach the intended audience if no one cares to pay attention.

The quality can easily dent or make the brand image

There are two reasons why images and videos can go viral. The first instance is when the quality is poor capturing the attention in a negative way. In the second instance, they go viral because of their superior and exemplary quality. The former instance is worse since it results in mockery and association of the brand with the low-quality images or videos. This can easily dent the brand image.