What can I use to Market with Video?

Drone Photography • July 21, 2018

Do you want to generate more sales? Over 90 percent of responses to such a question will advise you to incorporate videos into your marketing strategy. From previous research including the recent statistics availed by DreamGrow, they support the argument that indeed videos have become popular in marketing. DreamGrow ascertained that over 63 percent of businesses are currently using videos for content marketing. Having said that, there still exists a fundamental question among the marketers. What exactly can be marketed using videos? While this question can incorporate a myriad of options, in this post we will address just a few products. This will shed more light on the kind of products that can be marketing using videos.

Traits of products that can be marketed using videos

To adequately comprehend the kind of products suitable for marketing using videos, it is vital to address some of the product traits that are easily conveyed using videos. As a result, any product that fulfills this criterion is fit for video marketing.

Products that need an emotional connection with the consumers: There is no doubt that the majority of products fulfill this criterion. However, research shows that non-consumable products that have a long terms use end up developing an emotional connection with the users. For instance, certain individuals only buy Apple brands because of the special connection developed. The same aspect applies to brands of cars. With such products, videos are the most optimal tools to invoke certain emotions that will draw the target audience closer to the product.

Products whose ‘differentiation’ element is so small: In marketing is normal that a new product should be differentiated in a particular way as compared to the existing category of products. However, in some instances, the degree of differentiation is so small to narrate using texts. This aspect is common in electronic devices more so smartphones. In such a scenario, videos become important in visually identifying the point of differentiation, especially where it is visible e.g. when products are differentiated by hardware design.

Products that require user education or giving of instructions: There are several products that require visual demonstrations for the users to adequately comprehend how they are used. A good example is the advertising of new water pumps. It might require some additional instructions on how the latest design is used. Based on the fact that videos vary in length, some can accommodate all the relevant instructions.

Products that cannot fully de described using text-based advertising: The last category is very general. However, it is a powerful attribute to mention. For instance, compare the kind of details that will be required to describe a large apartment or yachts and that which will be needed to describe a matchbox/ lighter. The former requires more details that can possibly be addressed using videos.

On that note, I believe videos can be used to market several things. Among the products that fall under this category include electronics such as smartphones, homes, cars, and events.