As initially stated, watching videos accounts for over 30 percent of online audience activities. I am sure almost everyone who is an internet fanatic has watched videos on YouTube. The 2018 YouTube statistics as presented by MerchDope show that on each day 5 billion videos are watched on YouTube. On top of that, YouTube receives about 30 million visitors on a daily basis. This is an indication that, when videos are used they will reach out to many target customers thus increasing the product awareness. Considering that 74 percent of those who watch a video explaining a product end up buying it, the more the viewers the higher the number of sales.

          We cannot refute the fact that enlightening a customer regarding a product is key in influencing him/ her to buy it. There is no form of advertising that does it better than using well-crafted videos. Research conducted by MaketingCharts.com shows that over 60 percent of customers look for videos of the products they plan to purchase for them to get more information. This is the perfect time to create the connection with customers by ensuring that they get all the relevant information in a precise manner. However, one should avoid making a long video that might instigate boredom.