Why Videography is a Great Way to Generate Sales

Drone Photography   •   July 1, 2018

When you click on websites of big and multinational companies like Apple, you’ll notice the rich use of videos conveying specific information about their products such as the slim design of their phones. This has been the trend in the past few years. Based on a study conducted by Digital Sherpa, an online marketing outlet, the use of videos is ample in boosting audience’s comprehension of the business by at least 74 percent while watching videos accounts for over 30 percent of audience activities. This is an indication that almost a third of the online traffic prefers watching videos. Partly, it explains why videos have become so popular in marketing

There is no doubt that whichever type of business you own or operate, video marketing is the newest trend you should invest in. According to Treepodia team, incorporating a product video on the landing page boosts conversions by 80 percent regardless of the category in which it is deployed. But how can videography possible result to increased sales?

Most Online Customers Spend their Time Watching Videos

          As initially stated, watching videos accounts for over 30 percent of online audience activities. I am sure almost everyone who is an internet fanatic has watched videos on YouTube. The 2018 YouTube statistics as presented by MerchDope show that on each day 5 billion videos are watched on YouTube. On top of that, YouTube receives about 30 million visitors on a daily basis. This is an indication that, when videos are used they will reach out to many target customers thus increasing the product awareness. Considering that 74 percent of those who watch a video explaining a product end up buying it, the more the viewers the higher the number of sales.

Videos are Considered to be Entertaining and Inspirational

          We cannot refute the fact that enlightening a customer regarding a product is key in influencing him/ her to buy it. There is no form of advertising that does it better than using well-crafted videos. Research conducted by MaketingCharts.com shows that over 60 percent of customers look for videos of the products they plan to purchase for them to get more information. This is the perfect time to create the connection with customers by ensuring that they get all the relevant information in a precise manner. However, one should avoid making a long video that might instigate boredom.

It is Easy to Share Videos on Social Media Platforms

          Currently, social media is one of the strongest platforms for advertisers to promote their products due to the ever-increasing number of users. For instance, Facebook, the largest social media platform has 2.2 billion active users per month. Additionally, 75 percent of the videos on this platform are shared among peers, friends, and relatives as well as family members. With this rate, a video advertising a product has the potential to easily circulate and reach out to many target customers. This increases the number of potential customers who can subsequently buy the product.